KIMBERLY COOK

TrustLogix | Head of Marketing

Oct 2025 – Present | Remote

Data security startup focused on unified access, governance and compliance across cloud data and AI platforms.

• Built the marketing function from scratch as the first full-time marketing hire, replacing a patchwork of outside vendors with a player-coach model that raised quality while cutting cost.
• Developed integrated content, event, website, and digital programs that drove funnel and pipeline growth: form submissions up 108% and converted contacts up 89% year over year, and 18 net-new deals representing $6.52M in open pipeline, with deal volume up 3.5x from 2025 to 2026.
• Hired and directed a PR agency while staying hands-on in PR strategy and execution: 44 placements, 54M total audience reach, and ~$500K in advertising value equivalent since March 2026, with coverage in CIO, TechRadar, SecurityWeek, VMBlog, and Security Brief.
• Established executive thought leadership programs — weekly LinkedIn cadence, newsletter, email nurture, and a byline program with 13 executive bylines placed — writing and editing personally.
• Stood up a Gartner analyst relations program: 25 interactions with 19 analysts across data security, IAM, privacy, AI governance, and healthcare, growing engagement from ~1 to ~3 interactions per month, and activated Gartner Predicts 2026 and Magic Quadrant assets for paid social and syndication.
• Grew organic and social visibility: website traffic up 67% year over year, organic search impressions up 28x and clicks up 22x from launch to peak, LinkedIn clicks up 169%, and YouTube watch time nearly 3x.
• Set up AI/GEO search visibility tracking (Otterly.ai): TrustLogix ranked first among 10 tracked brands in average brand position (1.43) and likelihood to buy (93%), with two TrustLogix pages among the ten most-cited sources in AI answers.

Kim Cook Marketing + Content | Marketing Executive and Founder

Aug 2023 – Oct 2025 | Remote

B2B SaaS consulting practice across cybersecurity, data security, FinTech, supply chain, and workforce solutions.

• Served as fractional Head of Marketing for three clients simultaneously, owning brand, PR, thought leadership, and demand generation strategy through hands-on execution and delivering full-funnel programs with minimal in-house marketing team support.
• Content consultant for Everfox's spin-off launch from Forcepoint Federal (government/defense cybersecurity), developing launch content and executive communications for the rebrand.

ALTR | VP of Marketing / Sr. Director / Content Director

Apr 2021 – Jul 2023 | Austin, TX

SaaS data security platform for Snowflake and cloud data ecosystems. Promoted twice in two years.

• Built a marketing engine that drove 60% of pipeline and 75% of new ARR through marketing programs in 2022/2023.
• Reset PR economics by personally leading press strategy and relationships, cutting PR costs 75% while maintaining equivalent media reach and placement quality.
• Launched a Gartner AR program: 20+ analyst briefings in 5 months, resulting in inclusion in a 2023 Gartner Hype Cycle and the company's first public analyst reviews.
• Launched a full rebrand and new website in ~12 weeks on a limited budget, writing 90% of the content.
• Built executive and product thought leadership through a competitive blog and video series, doubling organic search impressions and growing traffic 40%.
• Ran event strategy for Snowflake Summit through booth and after-hours programs, generating 1,500+ leads and the best results in company history; grew LinkedIn followers 45% and YouTube views 3x.

Forcepoint | Sr. Content Marketing Manager

Apr 2018 – Apr 2021 | Austin, TX

Enterprise cybersecurity company specializing in human-centric security and data protection.

• Redesigned the customer advocacy/story program end to end — competitive analysis, templates, and web experience — taking full ownership in 2020 and driving a 260% increase in branded story production.
• Developed executive thought leadership with SMEs on cognitive science in cybersecurity and future-state security strategy, including CEO Forbes Tech Council articles.
• Launched a TechValidated survey program, producing product-supportive stats and the company's first customer security challenges research.

E2open | AVP, Corporate Marketing and Brand

Oct 2015 – Jul 2017 | Austin, TX

Supply chain SaaS company backed by private equity. Led a global marketing team of 11 with a ~$3M annual budget.

• Led a global team of 11 across brand, content, and demand generation with a ~$3M budget.
• Launched a full brand and website redesign in under 3 months: traffic up 42%, new visitors up 36%, form fills up 119%, and 82% of post-launch opportunities marketing-influenced.
• Executed PR for multiple acquisitions and product launches with no agency support, owning messaging and media relationships directly.

AMD | Marketing Communications Manager

Apr 2006 – Jul 2013 | Austin, TX

• Managed national ad agencies for a $50M brand campaign, including customer story videos and creative production.
• Led the worldwide rollout of AMD's culture and employer-brand program, producing 20+ employee video interviews as executive and employee thought leadership content.