B2B SaaS marketing leader
SaaS marketer delivering bigger-than-budget impact.:
Builds marketing from the ground up and ties it directly to revenue. Turns scattered tactics into an integrated engine of brand, PR, analyst relations, content, and demand gen, where each program strengthens the next. As a player-coach, she sets the strategy, leads lean teams and agencies, and stays hands-on, using AI to make every dollar and hour go further.
SaaS marketer delivering bigger-than-budget impact.:
TrustLogix (2025–2026)
Grew open pipeline from $2.35M to $6.52M across 18 deals; form submissions up 108% YoY.
44 PR placements, 54M audience reach, and 13 executive bylines.
Built Gartner analyst relations from zero, tripling monthly analyst engagement.
Web traffic up 67% YoY; organic search impressions up 28x and clicks 22x.
Built AI search (GEO) tracking; ranked #1 in average brand position across 9 competitors.
ALTR (2021–2023)
Marketing drove 60% of pipeline and 75% of new ARR; ARR up 40% YoY.
20+ Gartner briefings in 5 months, leading to Hype Cycle 2023 inclusion and first Peer Insights reviews.
Cut PR costs 75% with equivalent reach and placements.
Rebranded and launched a new website in ~12 weeks on limited budget, writing 90% of the content.
Content and SEO program: search impressions 2x, organic traffic up 40%, LinkedIn followers up 45%, YouTube views 3x.
1,500+ leads from Snowflake Summit ‘23 booth and after-hours events.
Overhauled Marketo/SFDC lead-source tracking and pipeline contribution reporting.
CORE COMPETENCIES
B2B SaaS, cybersecurity, data security, supply chain, brand, PR and analyst relations, corporate communications, executive thought leadership, integrated marketing, content marketing, copywriting, demand generation, SEO/SEM, AI search (GEO) optimization, analytics, marketing operations, agency management, AI-powered marketing
SKILLS
AI and LLMs: Claude, ChatGPT
Marketing automation and CRM: HubSpot, Marketo, Salesforce (SFDC)
Analytics and search: Google Analytics (GA4), Google Search Console, Adobe Analytics, Google Ads, Otterly.ai
Social: LinkedIn, YouTube, Hootsuite
Creative: Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere), Figma, Canva, Claude
Web: Webflow, WordPress, Drupal, HTML
Project management: Asana, Basecamp, Trello
Janene Niblock, Chief SFDC Xpert, SFDC Xperts
“Kim is fantastic at creating a vision, making a plan and hitting deadlines. She is thorough in her evaluation of vendors, perfectionist when it comes to the details, and holds herself and her teams to high standards.
She was essential to our sales and marketing operations collaboration and ensuring success in our projects.”
